BROCHURE DESIGN FOR ARCHITECTS, ENGINEERS, ENVIRONMENTAL NON-PROFITS, LANDSCAPE ARCHITECTS, URBAN PLANNERS, SOLE-PROPRIETORSHIPS, AND SMALL-TO-MEDIUM SIZED BUSINESSES.
Your architecture, engineering, environmental non-profit, landscape architecture, or urban planning company should always be discovering ways to promote your services in an efficient and cost-effective way. And because Global Site Plans specializes in branding for sole proprietorships, small, and medium-sized companies, we understand that you may not have the budget as some of the large companies. Therefore, one tried-and-true way of promoting your company and its services is through brochure design.
While brochure design may sound like an old and dead technique, this perception is wrong. Brochures are effective, if used correctly. You can use them to attract potential clients, and yes, you can even utilize them if your company is entirely online or a home-based business without a physical presence.
Not only are brochures relevant for a stone and mortar business, but online as well. These days, many companies are creating brochures and making them available for download on their sites. This way their potential clients can download them, print them, and read the brochure when it is convenient for them. This is extremely powerful because it provides your client the ability to learn about your company on their time, their pace. You brochure should talk about your company and services in a compelling way. Your copy should be strong and it should grab the attention of your potential client. Your company brochure will serve as a great marketing tool that can be downloaded at any time, enticing your potential client to take action.
Brochure design, that is then used online, is extremely cost-effective because there is no printing cost. In this case, your architecture, engineering, environmental non-profit, landscape architecture, or urban planning firm will only need to afford the cost of the brochure design, and not printing. This is why this is such a cost-effective way of marketing your company and services.
And even if you want to promote your company offline with a brochure, this is also an excellent marketing strategy. You can utilize your website address on your brochure, in order to create awareness about your company and services locally, while driving traffic to your company website.
Now that you know there is absolute and cost-effective value to designing a brochure, here are some important points to consider when beginning the brochure design process with Global Site Plans.
4 QUESTIONS YOUR COMPANY SHOULD ASK ABOUT BROCHURE DESIGN:
1. WHO ARE YOUR READERS?
The readers of your brochures will ultimately determine the success of your brochure. If your brochure, and its design, does not speak to its audience, it will have no chance at fulfilling its purpose. Is your brochure design and printing aimed at new clients, long-standing clients, or potential clients? Who are these people and what do they desire, need, have? You might want to consult with others within your company to answer these questions fully.
2. WHAT IS YOUR COMPANY’S PURPOSE?
Are you and your company wanting to inform your audience of a new service you are now providing? Or maybe you want to educate prospects on the benefits of choosing your company versus your competition? Whatever the purpose, it should be defined prior to the brochure design process. A strong and clear message will come out of a clearly stated purpose. When shaping your text for the brochure, consistently keep your purpose in mind.
3. WHAT IS YOUR COMPANY’S DESIGN STYLE?
If your company already has a standard design style via logo design, business card design, and other graphic design, Global Site Plans will remain true to your style. Fonts will be chosen that are appropriate as well as readable. The same goes for your company colors, graphics, and even the tone of written copy, which Global Site Plans would be happy to edit. All brochure design decisions need to flow together to create a brochure design that is appealing, interesting, easy to skim and read, and clear with its message.
4. WHAT IS YOUR PREFERRED LAYOUT?
Once you and your company have created the text and found example graphics for your brochure design, you will need to decide how to lay out the content. Global Site Plans will provide you examples of previous layouts and it is helpful to provide examples of ones that you particularly like stylistically. We will support you in choosing a brochure size and fold that works for your message, and organize the content into a readable layout. Global Site Plans will also ensure that there is plenty of space for the margins and around the text and graphics so that your brochure design does not appear crowded. If there is too much on one page, it will confuse the reader as to where to start, resulting in a brochure that is tossed in the bin, instead of read.