Search engine optimizers remove barriers to the search engine rankings. There are several different strategies that search engine optimization or internet marketing can take, including increasing the number of back links, inbound links, and more. Strategies that you should never use are link farms, keyword stuffing, and article spinning. These types of strategies reduce the relevance and user-experience of search engines. In fact, search engines search for sites that use link farms, keyword stuffing, and article spinning in order to remove them from their search engine results. Beware; you and your company want to be visible – not invisible.